Which way should you run your tile flooring? Well...
there are a number of schools of thought on this design delimma. The direction needs to be considered in a different manner than it would for wood flooring.
In our area of the country most people don’t have tile all over their house, from the front door all the way through. So, the same general rule that applies to laying wood tile can’t be applied when laying tile. And, really, these are two different materials, so the direction needs to be considered in a different manner.In many cases, where tile is used in a room, it’s located in the heart of the home or in an isolated space, usually in the kitchen or bathroom. If you’ve got square tile, or tile to be laid diagonally or in a Versailles pattern, the direction isn’t an issue. However, when working with our now ever-popular rectangular tiles (12” x 24” is currently a popular size), I like to run the tiles in the exact opposite direction I would a wood floor, regardless of whether it’s laid in a brick pattern or stacked. Because I like for wood floorboards to appear long, and I want them to run the length of the room or in a house (front to back so that it draws you through the house), I like to lay these rectangular tiles in the opposite direction, perpendicular to the length of the room. So in a kitchen that is 10’ x 20’, for example, I would lay the longer side across the 10’ length. In this case, I would prefer the tiles not look so long, instead appearing in more of a brick style (just like when you look at a brick wall, the long sides of the brick are running horizontally, across the wall). It just makes for a more pleasing, harmonious layout that feels more comfortable in the room. It also serves to make the space feel wider.
excerpt from the Newsletter Design Refresh